Promotional calendars are a great way to market your business.  There are so many ways that they can really boost your marketing strategy and studies show that they are very effective.  If you are looking for a marketing tool with a strong residual effect, promotional calendars fit the bill.

This is an excellent marketing investment that offers residual returns.  Promotional calendars offer your customers something different and unique.  They have visual appeal and impact, but go a step forward by actually going into the customer’s home and is usually in an area where they are seen on a regular basis.

Why Use Promotional Calendars?   – They can drive traffic to your site or business.  They put your business right in front of the customer, usually inside their home or business.  People use calendars to remember important events like family birthdays and school plays.  When they use your business’s promotional calendars to do these things, they are, in effect, bringing your business into their home, into their family.

They can also increase customer referrals.  When people get something that is useful and they like, they tend to want to share.  This means that your promotional calendars can get passed on to other people which will broaden your customer base.  Of course, they will increase your repeat customers as well.

promotional calendars – Design – Designing your promotional calendars is a matter of personal preference and functionality.  You can decide whether you want to create a large calendar with a separate picture and page devoted to each month, or a more compact version with one picture for all twelve months.

It may also be a smart move to design your promotional calendars so that they include coupons for your goods or services.  Perhaps have special coupons for each month or feature a different product or service at a discounted rate each month.  You can also highlight certain days on the calendar such as your big year end sale, or your Valentine’s Day sale or other events that are important to your business.  It is a great way to get those events in front of your customers to remind them of sales and  such.

Promotional Calendars-Use – You can use your calendars in a variety of different way.  Hand them out at trade shows, give them to customers when you make a sale or send them in the mail as a direct mail marketing tool.  Use photos or graphics that are relevant to your company or the services that your business provides.  You can include a motivational statements, inspirational quotes or informational captions.

If you elect to include coupons or monthly discounts, arrange them so that the pictures are not marred.  You don’t want to frustrate your customers by giving them beautiful or interesting pictures, then making them cut those pictures up just so they can get that great deal.  As you hand them out, make sure to point out the coupons or discounts so that your customers will be aware of them.  You may also want to include a list of your locations, web address, phone numbers and even a map.  The back cover of the calendar is a good place for this information.

Using promotional calendars in your business is a smart way to draw your customers closer to you, encourage them to return to you and inspire them to tell their friends about you.  You really can’t go wrong.