The Last Advertising Agency on Earth
A short film about what the future of advertising might look like. Produced by Saatchi & Saatchi Canada, Tool, Pirate, Rooster and Lunch.
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Duration : 0:2:30
I dont get it.
I dont get it.
Well done. Here’s …
Well done. Here’s why: first, the guy has a British accent, so you know he’s really smart. Second, they adhered tightly to a great way to communicate — use old, boring, obvious cliches. Like drinking coffee and filling out timesheets. Perfect. Third, they put a bong into the last frame. Get it? A bong! ‘Cause, you know, ad agency folks smoke pot! Brilliant. Fourth: the problems were clearly and concisely outlined yet they offered no solutions. Again, really smart.
well, Saatchi …
well, Saatchi Canada sure won’t be among last agencies on Earth, that’s for sure…
Is that guy’s name …
Is that guy’s name Nostradamus?
I think this was …
I think this was ridiculous. I guess the 17,000 views was worth the money spent.
Unless all the …
Unless all the people will transform to some digital form of live offline communication will not fade or vanish. This is another case of “video killed a radio star” exaggeration.
At the same time I agree, that changing the focus from TV broadcast to other channels would be more efficient. Video commercials also are not going to die, as people just switch form TV to different web tubes. Only these “IVC’s” will have to be more entertaining for people to watch them. I would say it’s a cool change
did anyone see the …
did anyone see the smoking device towards the end of the vid? LOLZ
I totally agree …
I totally agree plus sustain plus share this message and I must add: online will never work without offline in advertising
This should be …
This should be quite the eye opener for agencies.
wonkyback,
You’ve …
wonkyback,
You’ve just seen this video on youtube, which gives the users something TV does not – the possibility to respond, contribute and participate.
I agree that the good idea is the starting point for everything.
But this idea must reach the consumer through the media channels that are most convenient/powerful to him, not the ones that give the agencies more profit.
That’s why people insist on TV although we have better alternatives in terms of ROI nowadays.
TV a dead duck? How …
TV a dead duck? How have we just viewed this commercial? On screen, via a film. Nothing changes. Digital has gifted us with wonderful tools to micro target customers but there is still one absolute constant from a classic 80s TV ad for Hamlet through to Subservient Chicken through to an online petition to stop Simon Cowell getting to No.1…and that is a good idea. Lose the good idea and we can have all the new media channels in the world to explore, ultimately they’ll be worthless.
Dear migswandive,
…
Dear migswandive,
29.9 % of U.S. households U.S. have +4 TV’s
Nielson has its flaws. The antiquated diary system still exists. Viewing is measured by meters. While meters are more, accurate what they really show us is the number of sets turned on, not the number of people actively watching. Commercial television cannot prove active viewing. Besides … its just a joke dude. And according to Neilson 97% of youtube viewers can tell the difference between a humorous joke video and a sycophant
Why, then, did …
Why, then, did Nielsen just report that 99% of all commercials are viewed via television and that television has its highest viewership ratings ever? What a complete crock of this video is. Made by sycophants whose manic wishes bear no reality to the real world.
if only the …
if only the employees of m p s+c knew what the HYPE framework was ….. it could have saved them
Ha! If I “designed” …
Ha! If I “designed” it I would have made it randomly generate using the HYPE framework.
rumour has it …. …
rumour has it ….that Hoss Gifford and Rick Mason designed the amazing “m p s+c” logo … can anyone confirm this?